Icon Design and Game App Adoption
نویسندگان
چکیده
How do customers make selections from among millions of smartphone apps? In this study, we analyzed the relationship between icon attributes and choice of game apps. Based on the literature, 5 icon attributes were identified: active, balance, complexity, depth, and organic. 3 game types were selected: arcade, brain, and casual games. Explicit policy implications were exploited for icon design. For arcade games, icons should be active. For brain games, icons should be organic. For casual games, organic and depth are the preferred criteria for designs.
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